Keynote Speaker
Dr. Elvis Francois

Dr. Elvis Francois is a Harvard trained, Mayo Clinic spine surgeon who has inspired millions through his speaking and impromptu inspirational musical performances. Dr. Elvis, sometimes affectionately called “The Singing Surgeon,” has been featured on The Ellen Show, Forbes, Rolling Stone, Good Morning America, Today, and The View, among countless other mainstream media appearances. Dr. Elvis also appeared on the smash hit Fox TV Show, The Masked Singer on Season 3 as himself, and on Season 4 as the Serpent who was the first character with animatronic parts, where the Singing Surgeon was emphatically praised by Dr. Ken Jeong. Dr. Elvis also collaborated on a song with Nicole Scherzinger from the show, and he was also named on People Magazine’s Sexiest Man Alive list for 2020.

Dr. Elvis originally gained national attention in 2018 for an impromptu rendition of Alright performed after a trauma call shift. In 2020 he received worldwide recognition after he sung a cover of Imagine promoting hope during the COVID-19 Pandemic, which has been viewed by tens of millions. In 2020, he produced an album of song covers which peaked at #2 on the iTunes charts and top 20 on the Billboard charts. 100% of proceeds from this album were donated directly to a COVID-19 relief charity.

Having completed his residency in Orthopedic Surgery at Mayo Clinic he attended his final year of training at the Beth Israel Deaconess Medical Center. Beyond his practice as an Orthopedic Surgeon, he has a unique passion for sharing his voice with uplifting music both in and outside of the hospital. Clinically, he has published many peer reviewed scientific publications and lectured at national and international conferences on a variety of medical topics.

Creating Your Whitening Experience

Transform the way you approach tooth whitening by mastering the art of creating a welcoming, patient-centered environment. This session is designed to empower dental professionals to elevate their whitening services by focusing on patient satisfaction, personalized care, and enhanced outcomes.

Through this course, you’ll gain valuable insights into the importance of a tailored approach, effective communication, and fostering trust with your patients. Learn how to make whitening treatments more than just a procedure—turn them into an experience that patients will remember and recommend.

You will learn:

How to Create a Comfortable Atmosphere

• Setting up your practice to make patients feel at ease
• Using sensory elements like lighting, music, and scents to create a calming environment

Personalized Care

• Understanding patient expectations and concerns about whitening treatments
• Offering customized solutions to meet individual needs
• Enhancing patient satisfaction
• Effective communication techniques to educate and reassure patients
• Building rapport and trust to foster long-term relationships

Improving Patient Outcomes

• Selecting the right whitening products and techniques for each patient
• Managing post-treatment care and setting realistic expectations

The Science of Whitening

This session will help you gain a digestible review of how tooth whitening works and what features make a good whitening product. We will take a deep dive into the competitive landscape, case reviews, and various treatment options.

Photography for Your Whitening

Learn how to use before-and-after photographs to build your whitening business. This session covers effective photography techniques and the essential tools you need for success.

You will learn:

• How before-and-after photos can help boost your practice
• The best camera recommendations
• Which accessories you need
• How to consistently get the best shots

White Right Now: Current Tooth Whitening Techniques and Why It’s More Important Than Ever to Offer Our Patients Professional Tooth Whitening Options

Tooth whitening continues to be the number one cosmetic procedure requested by patients of all ages. Americans are spending over 1.4 billion annually on over-the-counter tooth whitening products. Professional tooth whitening is safe, effective, desired by our patients, and the most conservative cosmetic treatment we can offer. Don’t lose your patients to social media influencers.

You will learn:

• An overview of tooth whitening chemistry and mechanism
• A review of current whitening techniques including over-the-counter products, professional in-office procedures, and professionally dispensed products for home use
• An easy protocol to identify patients who desire whitening (just about everyone) and an easy protocol to incorporate whitening into your practice
• How offering professional tooth whitening will affect your bottom line
• Other conservative treatments like microabrasion and resin infiltration that can be coupled with whitening for treatment of hypocalcification and VWL
• Whitening as an addition to other cosmetic treatments

Hygiene Mastery: Soaring to Success with the Power of Hygiene

Dental providers are often unsure how to leverage the hygiene department and grow the business. There’s never been a better time to revolutionize this approach! Tiffany Wuebben, RDH, shares systematic methods that combat today’s dental practice challenges, support patient health, and significantly improve career satisfaction and the financial success of the practice.

In this course, we will engage in a collaborative approach to developing the mission/vision and patient care protocols for the hygiene-driven practice. We’ll also discuss a method to revolutionize your hygiene schedule with a 100% re-appointment rate. Next, we’ll explore the steps to increase capacity through patient advocacy, recall, reactivation, reviews, and better patient-practice relationships. We will also help you recognize adjunct procedures that boost patient care and identify empowering practice strategies that transform the hygienist into a true “Hygienepreneur.” Finally, we’ll highlight the proactive steps that professionals can take to build a thriving hygiene practice within a practice and develop the knowledge and skills to build a strong hygiene department. This leads to better clinical outcomes and greater case acceptance while maximizing practice potential.

You will learn:

• The strategies to build a thriving hygiene practice within a practice
• How the hygiene department serves as the secret sauce for a successful practice by leveraging skills of effective communication and improving the connection with your patients
• The impact of knowing your numbers to drive exceptional patient care, building a strong foundation for your practice
• To discover the Super Provider in you and how to offer a mix of hygiene services that optimize better patient outcomes and increases practice revenue